Marketing takes center stage at our engage event in Charlotte June 13-14

Is your company a mortgage company, or a marketing company that sells mortgages? It’s a critical distinction and one that will determine your success in this purchase market. We’ve designed our engage.marketing event in Charlotte June 13-14 to help you make that shift — offering practical advice from some of the very best in the business so you can Play to Win.

The competition for buyers is fierce, and you need the insight and tools that will give you a strategic advantage in finding and keeping customers. Our session topics include:

  • Perfecting social, which will cover strategies for engagement in the most important social channels for the next 12 months and how to plan for what’s next.

  • Getting to a single customer view, which will explore how to get the information that is most important for personalization and what to do with that data.

  • Mastering Content Marketing, which will help you get a strategy that works, and includes best examples from our industry and others, as well as common pitfalls.

Marketing is not just another department in a mortgage company. Join us at engage.marketing to find out how to grow the most important part of your business.

We're recognizing industry professionals under 40 who are leaders in their field!

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The 2019 HW Rising Stars nominations are officially open! It’s time to nominate your favorite young market mover.

HousingWire's Rising Stars program recognizes industry professionals under 40 who are ascending leaders in mortgage and real estate. They run major corporations, design innovative solutions, lead teams to success and build tomorrow's great businesses. They work in any and every area of the housing economy but share one common trait: an outsized impact not only within their companies but also on the overall housing and mortgage finance space.

Among last year’s winners were some of the industry’s best and brightest, including Paul Akinmade, the CMO at CMG Financial, Anthony Casa, founder of AIME (Association of Independent Mortgage Experts), and Jenney Shen, vice president, customer delivery team lead at Fannie Mae.

You can find the entire list of last year’s winners here.

The deadline to nominate an individual for this unique and powerful award is Feb. 22, and winners will be profiled in the June issue of HousingWire Magazine. More information on the Rising Stars Program as well as the rest of HousingWire’s Editorial Awards can be found here.

It's official, engage.marketing 2019 is this June in Charlotte, NC!

Thank you to everyone who was a part of our inaugural engage.marketing event as a sponsor, speaker or attendee — you all made it a huge success! So much so that we’re excited to announce our second annual summit this June 13-14 in Charlotte, NC!

This year’s summit will be highly focused on mortgage origination in a purchase market. We’ll tackle how current market conditions impact marketing strategies and tactics, and how the smartest marketers and lenders are growing and winning market share.

For our attendees, we’re creating the highest value learning and content opportunities possible. For our sponsors, we’ve developed unrivaled, content-centric opportunities for interactions and relationship development.

2019 will present it's own unique challenges for the mortgage industry and in this competitive purchase market everyone is working day-in and day-out to create authentic connections to clients, prospects and referral sources. These strategies will determine who wins or loses in this hyper-competitive market and that's why you have to join us in June!

Do you want to reach the industry’s leading marketing minds? Download this year’s Sponsor Prospectus and take a look at the one of a kind opportunities we’ve created for our sponsors.

The Importance of Sponsored Content

A recent article on CMO.com discussed three ways to fix your B2B content marketing strategy.  Citing a Gartner study, the article states that top priorities of marketing leaders is to engage customers with online activity and drive them as quickly as possible to some sort of sales interaction.  We see this day in and day out - clients want to do some sort of sponsored content and get readers to fill out a form or request a demo.  This provides their sales teams with a flow of leads of people/companies who are actively in the market for a product similar to one they offer or, at the very least, are assumedly doing research.  The Gartner study also found that a typical buying group is comprised of 6-10 individuals.  All of these people have some sort of interest in finding a solution to their problem, which may be solved by this product they are reading about in an sponsored article, white paper or some other form of content.  

The key to effective sponsored content, as detailed in the article, is to focus the content on the customer and help buyers (all stakeholders) through the purchase process.  Gartner summarizes this strategy as "buyer enablement" and defines it as "prescriptive advice and practical support that enables customers to buy the same way companies enable sellers to sell."  I would add one further layer to the success of content in saying that it has to be distributed somewhere other than your company's website, ideally a reputable publication within your industry.  This is the part where "sponsored" comes in to play.  Many companies have blogs and dedicated emails that are circulated and shared amongst their current customers and known prospects, but what about the buyers you don't know?  How are you getting the information of front of them?  The adage from the baseball movie Field of Dreams of build it and they will come does not translate to content.  Write it and they will read isn't it.  You could author the greatest, most informative article or white paper that has ever been but if you aren't distributing it beyond your known circle, how is it going to help win new customers and bring new dollars in the door?

I should also mention that as an added benefit, selecting a publication with strong SEO and working with them on a sponsored content campaign will, in turn, improve your company's SEO and raise your site's placement on search result pages driving more organic traffic to your site.  Hopefully to request that product demo!

HW Content Solutions can help you maximize your Sponsored Content strategy.  Click here to learn more.

Do you have the best technology in mortgage lending? Prove it!

The 2019 HW TECH100 nominations are officially open!

This marks our 6th annual list highlighting the tech organizations driving innovation forward in the housing industry. The TECH100 list is reserved for the top technology companies in the housing industry - and the winners will be announced in HW Magazine’s April issue.

The deadline to submit your organization is January 25th, but early bird pricing ends on December 31st… so why wait?

Get more info here.

Our very own Clayton Collins was named to the 2018 Folio: 100!

On November 2nd, Folio:, the publishing industry’s go-to source for news, business intelligence and peer-to-peer networking, announced its 2018 Folio: 100 Honorees. Each year, this list features an elite group of media professionals that represent the best and brightest minds in magazine and digital media today. Included on this year’s list was HW Media’s own President & CEO, Clayton Collins.

“As an agency, we work with a number of publishers—no two alike. In our work with Clayton we find him to be a publisher with vision and hunger, but also one with the confidence to change his mind and seek counsel from his talented team and trusted advisors when necessary,” said Ashley Mulder, COO & Senior Audience Strategist at Twenty First Digital and Clayton’s nominator,  "With these qualities, we see Clayton possessing all the necessary traits to take the HW brand to the next level for many years to come.”

The 2018 class of honorees includes individuals from organizations such as National Geographic, Adweek, New York Times Magazine, Bloomberg, Harvard Business Review, Time Magazine and many more. You can view a full list of the 2018 honorees here.

Folio: Content Director, Caysey Welton had this to say about the 2018 honorees “The Folio: 100 is a veritable who’s who in magazine media. These are the folks who are changing the face of our industry, across ever sector and every discipline. Their leadership, creativity, vision and entrepreneurial spirit is truly inspiring.”

“At HousingWire, I have the opportunity to work with an amazing team of media professionals who are highly focused on moving the housing economy forward. Each day, our team, readers and clients enable us to try new things, push the boundaries and discover new ways to inform and engage a growing audience of business professionals,” says Clayton Collins. “I can’t express how honored I am to be recognized by Folio alongside  amazing media leaders like Peter Goldstone, Jay Kirsch, Michael Brunt, Chris Ferrell and Stephen Carter.”

Congratulations, Clayton!

Q4... It's Crunch Time

Year after year we see our clients slow down their marketing efforts in Q4. Their reasoning? It’s the holidays, people are less engaged, and it’s a good chance to save some money at the end of the year. Our answer? To quote Julia Roberts, “Big mistake. Big. Huge.” 

All joking aside, HousingWire stats don’t show a dip in site visits or email open rates during the holidays. In fact, our November and December numbers are right on par with our monthly averages throughout the year!

Yes, you may save a few dollars now, but you could lose out on major potential revenue going into the new year. Not advertising now will mean an emptier pipeline in January and February 2019. A slow January and February will set the wrong tone for the new year and can lead to a lack of momentum, morale, you name it! 

Don't let this happen to you! Let’s talk about how HousingWire can help you finish 2018 strong and set up 2019 for huge success, get in touch!